Utilitarianism – the core of it

Mark Pendergast, writing on August 15th, 1993 in the New York Times

A Brief History of Coca-Colonization

He really brought utilitarianism down to its very core: 

Devoted employees of the 101-year-old company that makes the world’s favorite soft drink have always believed that the human being was created primarily to serve as a conduit for the dark fizzy beverage. 

Indeed, it is not primarily the utilitarian customer – it is the producer that counts. And furthermore, as a job is a utility and even an essential one, it is better to be of the same opinion as s/he is and identify with “your” firm.

Now, is that a paradox? The real producer is surely not producing, at most sitting alone or amongst other CEOs, thinking about new strategies of extending business, without considering possible negative externalities, elaborating ways of producing externalities in order to enhance profit …

Now one may wonder and take up the question recently asked here;

What is if the satisfied human actually is becoming aware of the fact that s/he is a “pig”, in the metaphorical sense? A being that established this satisfaction on deception, wrong-doing, bribery or simply not sufficiently questioning the facts … just a moron …?

There is much more in it …

… or one may also say: there is much less in it.
This year’s development of the relationship between Cuba and the USNA came surely for many as surprise – and though I discussed aspects of it since some time with the colleagues from CIPI in Havana, I did not foresee this speed and depth of the development, and surely nobody in the room did.
Still, there is something that let’s many of hesitating when it comes to the overall assessment – and the skepticism had been conformed another time, namely on the 27th, when
economic sanctions, which have caused some US$833.8 billion in damage to the Caribbean island
making the life of people harder, before they allow them to continue their work of further developing the country?
There is another detail that is worthwhile to be considered in this context and that clearly allows us to see what US-politics are about: put negatively it is definitely not about the interest of any people, not even the Americans. The day they voted against the Cuban people, they voted against their own people by another decision:
 In this light, the is surely much less in the honesty and respectability in USNA-politics than it seems to be at first glance.

Stop googling …

For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return.

(Leonardo da Vinci)

The other day a friend of mine sent me a link to an article — indeed, a very interesting article, raising many questions, and perhaps also some puzzled thoughts. One of the latter is on “the seven minute rule”. Spontaneously “speed dating” came to my mind. Never did it, cannot even imagine doing it — though I can imagine or even experienced if not love, so “attachment”, “sympathy”, “attraction” at first sight — and first sight is surely less than 7 minutes.

But there are two main points I am thinking about now:

First:

Of course, all these gadgets etc. are supporting this “turning away” from “deep communication”. At the same time I think there may well be a general shallowing of communication that supports the development of the reference to such means. If (taking an example) we (not necessarily as individuals but as “system”) ask for “power point knowledge”, nicely wrapped, offered in multiple choice packages … … can we expect people to think and engage in wider terms? I mentioned it frequently when teaching, and in different places: Often my students showed huge difficulties in the beginning; but after a while at least many had been attentive, engaged and liked the exercises of “eye opening”. After a while = after they learned that they will not get “slide-wrapped info” and after they learned and accepted: I am not interested in “tick-box” knowledge when they participate in class or when they are sitting their exam. I hate the term knowledge-based society, as in my opinion those, using the term, are actually often talking about skills and information based functioning. At times, the results of such tick-box-orientation is weird: I received the other day a “peer review” of an article I submitted. Some reasonable points. One …, simply stupid, sorry. The reviewer said:

With a reference to such classic thinkers as Marx and Bordieu, and new leftist thinkers such as Pikketty, the author calls for a revaluation of class-based analysis …

And then he criticised that I actually contradict in the following of my article Bourdieu’s class analysis. Leaving the question aside, if we can “qualify” and “classify” Marx, Bourdieu and Piketty (yes, with one k, not with two, dear reviewer) “in one pot”, the point is: I did by no way mention Bourdieu’s class analysis, let alone affirm it. Bourdieu wrote on other topics too and it is not enough for reviewers to show off by throwing names of authors into the debate, without recognising why they are turning up in the first instance …

Part of all this is also the overproduction: of students, of publications, of …. — I am very much in favour of mass education. But what we currently see is not mass education. We have more BA-graduates, but is their educational attainment really so much higher than the attainment of previous leaving cert attainments … ? Is not the MA today very similar to the previous BA, the PhD very similar to the previous MA …. — now we have post-docs and soon post-post-docs, and then ….

Sorry, I loose occasionally some patience here — it is all about increasing productivity of exchange values, completely forgetting the dimension of use value. It is about input and throughput and output …., every hen shows more sense with the put put put … in the chicken run —…

But there is surely a very serious thing about it — and it is for me a “problem”, a question. I am born BB, i.e. belong to the “before Bologna generation”, obtained a diploma in Germany. When I came to Ireland many years ago (I have had my doctorate at that time too), somebody said:

Your diploma is more than our PhD.

My first thought: nice, flattering …, but nonsense. I am not sure if I would maintain this “nonsense” today. And it is not about the German versus Irish but about the old-fashioned doctorate versus the new and highly commercialised PhD.

Complex and complicated issues. And part of it is the control of teaching by “blackboard”, by computerised systems …. — Then the frequently asked question:

But can we turn back the clock?

gains a new slant. Do we really want to turn it back? Do we have to look for another clock that allows “educating the masses” and doing it in a way that I would see as qualified (= really qualifying) way?

Yesterday I saw an interesting documentation on Cuba: on the medical/health system. It is geared towards prevention. Very close to the patient as coproducer … — the doctors highly committed although they are not well paid. Amazing: a ratio of 1 doctor on 170 patients. When I had been in Cuba I “enjoyed” the medical service (well, one never really enjoys it, especially when one needs it after collapsing). It had been unbelievable, and it is a very long time ago that I experienced something comparable – it had been in Finland, with an excellent health care system that is now under huge pressure. On the other hand, one of the “highlights”, just before I left Ireland: I had to go for an eye test — and the doctor (GP) asked me what she should do. Short time before: I have had a pneumonia, went to the GP and he said: it may be that you have to go to hospital. Here is the referral – if it is not getting better, you can go to the hospital. BTW, it had been “the same GP”, a surgery, a medical centre and though it is the same you never know who will finally will be looking after you. finally they are not looking after you but after their money.

Doesn’t all this show that may of the gadgets and much of their use is simply a matter of “escape”, substitute, often due to US reinforcing it? US, i.e. we are doing it — any other reference of US may be accidental and accidentally relevant.

Second:

Yes, personal contact, face to face communication …. — I appreciate it, I miss it … and then there is a BUT. A BIG BUT. I suppose it is particularly felt by those who left home. No, I should not write “Who left home” — instead, I should write about those who truly consider the globe as a village and see the world as their home. Paradoxically, they may not have a home in the traditional sense of nation states, municipalities, family, parish etc. To some extent it is a matter of priests who spend their life on missions (though they are member of the family of god – and still, look at Aodhán’s kettle). To some extent it is a matter of comrades who spend their life, acting in different contexts (though they are member of The International, with all their difference as we can see them here and here and here and here and here.

To some extent it is a matter of artists who spend their life on tours (though they may be member of the avant-garde of thinking). Or to some extent it may be a matter of the business elite spending their life in private jets, hotel lounges, in the extreme case even living their own time, not manipulating their watch or their body clock and expecting others to adopt to theirs. All this is also a bit about New Princedoms.

Anyway, there is in general terms and in the different realms of life the phenomenon of “Out of Sight, Out of Mind” — with the numerous variations: “One craw does not attack another” (a more suitable translation of the German saying than the usual “There’s honour among thieves” and even the “Do unto others as you would have others do unto you”, indicating the need to personalise the other and making him/her very close to oneself. People making promises, people convincingly offering help and collaboration — and as soon as the door is closed, all seems to be forgotten, all and everybody. The concrete is concrete …, and any abstraction is for many difficult to handle.

It is an interesting phenomenon: xenophobia disappearing with the appearance of “the other”, “the stranger” in front of us. Note well: as individual.

In other words: there is always the problem that face-to-face communication can easily entail exactly this attitude, the one I mentioned and of which I said that there are numerous variations – I mentioned few, but the most dangerous remains to be added: NIMBY – not in my backyard.

This is surely one of the tensions we can observe now in connection with the phenomenon of migration. Instead of talking really about a general human right (as Rafael Correa did when addressing the UNGA did), we usually fundamentally maintain the idea of nationhood, of nationality, defining migration as flight only. Though it surely is currently for most such an escape, the very same attitude misses that only this basic pattern of nationalism, regionalism parochialism is nothing else than imperialism. I do not want to elaborate on this — Abby did this in her docu on the empire files; and in some veiled, though still frightening way Obama did this when addressing the 15th General Assembly of the UN   — It is a long time ago, I visited with two friends, Yitzhak and David, the Anne Frank house in Amsterdam. Just before reaching the exit a collection of “statements”, written on paper, had been exhibited …., impressions. One paper said something like this:

Why are we so empathetic with just one girl though her conditions had been actually relatively good — why do we not worry about the thousands who suffered the same or worse fate? The answer is that it is already difficult for us to deal emotionally with the one case — feeling the burden of all who suffered would break us completely.

It is not about heroism nor martyrdom ….; it may be the weakness to push the suffering, the joys, the strives and efforts of those who are not present, out of mind though …

Is it this attitude that made Leonardo da Vinci saying

While I thought that I was learning how to live, I have been learning how to die.